Case Study
Social Media & Events
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A strategic marketing partnership that built brand awareness, increased community engagement, and turned online attention into real-world results.
91.6K
TOTAL VIEWS
22.5k
UNIQUE VIEWERS
979
INTERACTIONS
109
NEW FOLLOWS
49
CONTENT POSTS
A Great Bar.
Weak Marketing.
GRÜV had the atmosphere, the location, and a loyal core following.
But its marketing wasn't reflecting the experience inside the bar.
Inconsistent creative, irregular posting and little social media management content focused on announcements, not storytelling.
Reactive marketing with no long-term strategy, inconsistent in-bar attendance and revenue.
Our Goal
Build brand awareness, drive traffic throughout the week, and position GRÜV as a must-visit destination in downtown Charleston.
Our Approach
A STRATEGY THAT CONNECTS
EVERYTHING.
We created a complete marketing ecosystem that
keeps GRÜV top of mind and the bar filled.
BRAND & CONTENT
Create consistent, on-brand graphics, photography, and video that capture the energy of GRÜV and tell the right story.
COMMUNITY PARTNERSHIPS
Supporting local nonprofits, political fundraisers, downtown collaborations, and community organizations.
WEEKLY PROGRAMMING
Happy hour campaigns, trivia nights, food & drink specials, and weekly events that give customers a reason to visit all week long.
EVENT MARKETING
Promoting the events people already love. Live on the Levee, The Charleston Sternwheel Regatta, Christmas Parade, Holly Jolly Brawley and more.
PAID ADVERTISING
Targeted Meta ad campaigns that reach the right audience, drive engagement, and deliver real results.
IN-BAR MARKETING
Leveraging our POS & in-house technology to showcase specials, build loyalty, and create a seamless customer experience from discovery to checkout.
Benchmarking
How GRÜV Stacks Up Against The Competition
Top 25% of businesses in the restaurants category across content, followers, and interactions.
The Results
REAL GROWTH.REAL IMPACT.
Strategic content, community focus,and consistent execution deliveredmeasurable results.
91.6K TOTAL CONTENT VIEWS
↑ 147.2%
22.5K
UNIQUE
VIEWERS
↑ 165.7%
979
CONTENT
INTERACTIONS
↑ 129.8%
*Metrics Shown Reflect 2025 vs 2026
