Case Study

Event Marketing & Social Media

Leah's Legacy is a nonprofit that honors the life of

Leah Strickland by supporting student-athletes through scholarships and an annual community event that brings people together for a bigger purpose.

3,000+

PARTICIPANTS

SINCE YEAR 1

45,836+

CONTENT

VIEWS

721+

CONTENT

INTERACTIONS

+ 82.5%

2,706 WEBSITE VISITS

JUNE '25-JUNE'26

A Growing Mission.
Limited Resources.

Leah's Legacy was built by two parents with a powerful mission but they were managing a large community event with limited time, resources, and marketing support.

Our Approach

Last Call Marketing became an extension of the planning committee,

providing strategic marketing, creative direction, and event support

from planning through event day.

Project Highlights

Year-Round Marketing Engine

We implemented a consistent social media strategy, content calendar, and advertising campaigns that kept Leah's Legacy top of mind all year long.

Meaningful Partnerships

We reimagined sponsorships by creating mutually beneficial partnerships, including radio stations that supported both promotion and entertainment.

Full Event Support

From vendor recruitment to day-of operations, we supported every detail to ensure a seamless and memorable experience for participants and volunteers.